Composite, by definition, means made up of various parts or materials. I like this term because it truly defines what any great tactical marketing plan should be. Small businesses need to find creative ways to target leads across many medias, within their budgetary constraints. A good marketing plan will account for branding and lead generation through many different activities. The composite methodology does this. Should your business choose to more forward with a complete service package, I will conduct a thorough analysis of your business and create a composite plan.
The composite process will typically begin with:
- Analysis of your current marketing practices
- Brand analysis
- Message evaluation
- Website review
- Competitive analysis
Using the information gathered, I will create a marketing plan for your business. Once a marketing plan is created, I will make recommendations for activities that can help your business grow. These activities will take budgetary considerations into account and focus on how your business can generate the most leads while staying within your budget.
To talk with me about the types of activities that I may recommend for your business, or see a sample tactical plan, please contact me.